I. Introduction II. Marxism A. Definition & Explanation B. Example Ec

I. Introduction II. Marxism A. Definition B. Example: Economic Evolution III. Resource Mobilization Theory (RMT) A. Definition B. Example: The Parliament versus the Crown IV. Institutional Theory A. Definition B. Example: Social Change V. Conclusion Human relationships have always been dynamic. Change and adaptability have gone hand in hand with the passage of time for human society. Systems have been developed to regulate, direct and control the resources of this society. The systems are referred to as governments and the resources as the populace or inhabitants and forces of production. A government must be dynamic in its nature reflecting the change in society. At times these systems have resisted the necessity to adapt with its components (Society) creating a deficit between the system and those it regulates. As the deficits develop, they cause instability, and could lead to revolution.1 Theories have been developed t o explain the systemic phenomenon called revolution. This paper will discuss three modern theories and apply them to the English revolution of 1640. The first theory, developed by Carl Marx (Marxism), will address the economic evolution in English society. This theory will emphasize and explain how the shift from a feudal/mercantile system to capitalism affected English society. The second, called the Resource Mobilization Theory (RMT) developed by Charles Tilly, will explain how the English organizations (the Crown and the Parliament) effectively obtained, amassed and managed resources. Samuel Huntington's, "Institutional Theory", will argue that the existing government at that time was unable to incorporate the demands and personnel that the socio-economic changes created. Marxism was formulated in the 19th century. Carl Marx and his associate Frederick Engels observed the socio-economic changes that were transpiring in Britain. England was the dominant world power and had the largest industrialized economy during the 1800's. The development of the factory and the institution of the assembly line created a large demand for workers. This demand was satiated by migrating peasant from the rural areas in England and Ireland to developing urban centers. As these urban centers or cities evolved using industry as the economic backbone for the population, a large number of factory workers were accumulated to operate the machinery in horrid conditions. These workers, which would be termed as the peasantry under a feudal system, were now the working class or proletariat. They entered cities with hopes of bettering their lives and survival. Though revolution never took place in England during this period, it allowed Marx to study industrialization, urbanization and imperialism. The theory of Marxism has three basic concepts: historic materialism, forces of production and relations of production. Historic materialism is defined as a society's past performance and present capabilities of satisfying the basic means of life. Humankind's basic needs of eating, drinking and shelter need to be met properly. The forces of production (technology, capital, the infrastructure of society, etc.) are important for the simple fact of who ever controls them controls the society. The last aspect of Marxism, the relations of production, deals directly with the relationships between classes of people (the aristocracy, the middle-class and the working class).2 Marxism includes a predictive analysis of socio-economic structures. Using history, logic and the dynamic nature of humankind as guidelines, Carl Marx attempts to map out a sequence of events which will eventually lead to utopia (anarchy). In his work, Das Capital, Marx details the six steps. These steps are primitive socialism, feudalism, capitalism, socialism, communism and then anarchy. The evolution of the English economic system during the 16th and 17th centuries points to a shift from feudalism to capitalism. This shift is exemplified by the enclosures. The landlords began to fence their property in the common land areas. The "commons" were large plots of grazing and farmable lands that were used by both farmers and artisans. When the land-owners and manorial lords began to partition these lands the concept of private ownership of property was introduced to the socio-economic system.3 During the time period of the 16th and 17th centuries the crown's economic base began a gradual decline. This economic shrinkage came to a spearhead during the reign of Charles I. The monarchy favored a monopoly market system over a competitive one. The purpose

History of the Conservative Movement essays

History of the Conservative Movement essays Many people argue that the conservative movement started with an article in the National Review on November 19, 1955. The name of the article was the "Publisher's Statement", written by William F. Buckley Jr., the magazine's editor-publisher. At the age of 30, Buckley declared, "let's face it: Unlike Vienna it seems altogether possible that did National Review not exist, no one would have invented it." During the first five years, the magazine's circulation hovered around 20,000. This would be the start of a new type of thinking, a newer, bolder more "conservative" type of thinking. This year, 1955, would start what would be called the conservative movement. The conservative movement has a vast history, an active present, and an expanding future. The father of modern conservatism (although he never used the term "conservatism") was the British parliamentarian Edmund Burke. Burke's ideas developed as a result of his reaction to the French Revolution in 1789. In his Reflections on the Revolution in France (1790), Burke attacked the French activists for their preoccupation with theory and with ideas. In America Federalists were guided by conservative principles like those of Burke. American political movements did not finally divide into conservative and progressive factions until about the time of the election of Andrew Jackson in 1828. After World War II, the conservatives became strident opponents of international communism. Like mentioned before, the Conservative movement in America started in 1955 with William F. Buckley's article in the National Review. The roots of conservatism formed from two completely different views of thinking. One, from the doctrines of classical liberalism, grounded in the British emphasis on pol itical and economic freedom. The second derived from our Judaeo-Christian heritage itself. As the United States approaches the halfway point in the twentieth century, both views were out of style and the liberali...

Analysis case Study Example | Topics and Well Written Essays - 500 words

Analysis - Case Study Example Therefore, the cash reward system proposed at DrainFlow should be aligned with this objective. Unfortunately, the proposed mechanism of individual productivity as a basis of cash reward is not aligned with this objective. DrainFlow’s performance are often dependent on another job category to perform effectively and efficiently. For example, the 20 completed calls of order processors does not necessarily translate to customer satisfaction because other employees has to do other jobs in the chain to satisfy customers. It does not guarantee that the plumber will do the job well as well as other employees such as billing representative and assistant plumber. It does not also address the root cause of job dissatisfaction which is unequitable salary structure and flawed job design. Also, customer satisfaction requires team work and collective effort in plumbing business so instead of individually rewarding employees, emphasis should be made on the customer satisfaction as the criteria of reward. Individual reward system will still be installed in the company’s reward system such as commendation from customer but will not be the sole criteria of reward. At present, there is little consistency in the hiring practice of DrainFlow. This hiring practice is flawed because the company may be getting talents that is not consistent with company objective. For example, its employees has little customer service aptitude and see the business in terms of technical plumbing practice. While this may mean that the employees know how to do the job, this still could result to low customer satisfaction evident with the following problems. 25% percent of customers ended in no service call because customers was confused by the diagnostic questions the order processors asked and did not sufficient skill to explain the situation. 40% of customers are not satisfied with the

CASE STUDY-CHIQUITA'S GLOBAL TURNAROUND Study Example | Topics and Well Written Essays - 250 words

-CHIQUITA'S GLOBAL TURNAROUND - Case Study Example After experiencing huge losses through socially irresponsible practices and unfavorable tariffs, the company re-evaluated itself and decided to incorporate its corporate governance and corporate social responsibility initiatives globally. Chiquita further recognized the significance of being socially responsible as a means of gaining competitive edge in the market along with its pricing strategy. Therefore, it took on the Better Banana Project which allowed it to be environmentally responsible. In regards to labor practices, Chiquita accepting the importance of the support of its employees and its impact on the company’s image adopted the SA8000, the widely accepted international labor rights standards, in its code of conduct. The company also ensured the health and safety of workers by promising to fulfill the ILO conventions. Even though, Chiquita could have advertised its attempts at being socially responsible, it employed long-term marketing strategies such as viral marketing and third party testimonials to promote its products and efforts. Thus, all the above-mentioned efforts along with cutting costs and streamlining the local and worldwide operations have facilitated Chiquita in improving not only its financial performance, but its efficiency and the corporate image as well. Even though, the company has improved dramatically over the years, it still has to go a long way to accomplish a healthy and socially responsible corporate

Look at the Way Shakespeare Explores Relationships Between Men and Women in Measure for Measure Essay Example for Free

Look at the Way Shakespeare Explores Relationships Between Men and Women in Measure for Measure Essay When Shakespeare wrote Measure for Measure in approximately 1604, society was very sexist towards females and men were seen as the stronger sex, however Shakespeare included lots of strong female characters in his plays such as Portia in ‘Mercent of Venice’ and Lady Macbeth in ‘Macbeth’, he was aware that his plays wouldn’t change society and that unlimitedly, women are regarded as subservient to men. They were not allowed to vote, state their real opinions, go to university and they were never formally educated; their only expected roles in life were to run the household and provide children. Consequently, many men regarded their wives and daughters as possessions who were expected to abide by their husbands and fathers no matter what. When it came down to relationships with the opposite sex, virginity was regarded as a virtue and a prize. Men expected their wives to be pure in preparation for marriage and the women that had ‘succumbed to the pleasures of the flesh’ before they were married were considered ruined women. Men however were encouraged to learn the arts of seduction and some men of the higher class were sent to Italy to learn the art. In the society of Measure for Measure, men clearly use and abuse women. One of the main characters Angelo is placed in charge of the city in Vienna by Duke Vincentio. The Duke had been quite an easy going ruler who feels that it is time to clean up the Viennese society and administer a greater sense of honour. He chooses Angelo because of the strong characteristics and principles that he has make him stand out for being the perfect person to do so. Despite his name being a play on the word ‘angel’, he absurdly proves to be the villain of the play and along with several other male figures, he uses not only his gender but also his position of power, to exploit several members of the ‘weaker’ sex. When Angelo takes authority as ruler in the Duke’s absence he immediately wishes to make a mark. Unbeknown to him, the Duke has disguised himself as a Friar and has returned to Vienna to observe how Angelo administers ascendancy. Angelo initially comes forth as beyond criticism and determined to rule with an iron fist. When he discovers that a nobleman called Claudio has slept with his partner impregnated her, he orders Claudio be executed as an example to the citizens of Vienna, that such immorality will not be tolerated. The nobleman Claudio is introduced to us in Act 1 Scene 2. As he is being led away to prison, his friend Lucio asks the meaning of ‘this restraint’ and queries as to weather or not it is because of ‘lechery’. Claudio agrees that to a degree, his crime is one of being too lenient in terms of sexual activity and we recognize that this is a society where men and women are expected to show self-control before marriage. Claudio talks about his lover, Julietta with a certain degree of dominance; we learn he had ‘possession’ of her bed but in his justification it was ‘upon a true contract’ and it seemed the liaison was consensual. But also ‘upon a true contract’ could also mean that Julietta has donated herself to the dominant member of the relationship. Also this statement makes the ‘relationship’ appear to be almost a deal or an agreement in which has been made between the two characters. He also argues that they were as good as engaged but were waiting for the right moment to reveal the news to her family. Their sexual relationship is regarded by Claudio as ‘mutual entertainment’ and we realise that both can be held responsible for their crime however Julietta is now pregnant and they cannot hide their actions from others who can see the ‘shame’ of their union. In addition, the word mainly focused upon, is ‘possession’. This word once again reflects the sexism surrounding this era; in that the male is the dominant and most significant person. Therefore, it is clear that the women (being Julietta in this case) is almost an in-animate object, which is owned or ‘possessed’ by the man. Claudio’s sister, Isabella, is an aspiring nun and when she first heard about her brother’s arrest she snaps at Angelo with ‘make me not your story’. She honestly doesn’t believe that her brother has committed such sin and thinks it is all a story. When she comes to plead for her brother’s life, she is clearly virtuous and innocent; untainted by the ills of society and ready to offer up her life to God. Angelo is overtaken by his desires and attracted to her virtuous nature. He offers the proposition that Isabella ‘yield up’ her body to his ‘will’ and he in turn will grant a pardon for Claudio. The word ‘yield’ suggests Isabella should give in or cower before Angelo’s might as a man and as a ruler. It reflects how Elizabethan men thought of women as possessions, objects and caring about only their bodies and not their souls; that when it came to sex before marriage, women were meant to give up their bodies. Isabella is horrified and refuses, believing that by sacrificing her virginity, she sacrifices her soul. The word ‘will’ shows that Angelo dominates and expects to be obeyed in the ‘relationship’, despite her opinions or rights. As a man in a superior position, Angelo is used to being obeyed and his demands are to be met. This shows us that men treated women as objects to satisfy their needs. In light of how sexist this play has been, at the end of the play in scene 5 I become almost convinced of how vile the Duke is. He tries to portray himself as this great big hero when he helps Isabella save Claudio; but then injustices that by punishing Lucio so harshly. Prostitutes in those days were thought of as strumpets and marriage with such a person was a ‘sin’. So, Lucio is given an option to marry the whore he impregnated but he never has to repent for what he did. Actions like this in the Viennese society were highly frowned upon and this highlights even more how badly men thought about women in these situations because Lucio was devastated when the Duke told him his sentence. Isabella, originally on the verge of becoming a nun, finds herself about to marry the Duke. It is interesting that she is not given a chance to reply to the Dukes marriage proposal in the play. She is assumedly very content to become the spouse of the towns leader, mainly since he has saved her brothers life. But at the same time this situation reinforces her loss of sexual independence. The central conflict in the play revolves roughly around Isabellas rejection to follow the ways of the majority of the women in Vienna. Her marriage to the Duke confirms her virtue while denying her independence. There are no independent women in Measure for Measure. This is not strange, considering the setting and Shakespeares own era. But Measure for Measure gives its women characters even less freedom than other Shakespearean plays. Isabella is the one exception in that she refuses to respond to Angelos advances. However, she is still obedient toward the Duke, following all of his instructions. At the conclusion of the play, the Duke administers punishment to all of the people who have done wrong and rewards the good. Angelo is told to marry Mariana, and he escapes death at her request. The Duke probably does not want to execute Angelo, but wants it made clear that his crime deserves such a punishment. Marianas reward is Angelo, which she takes happily, although the Duke tells her that he is unworthy of her love. Claudio is allowed to marry Juliet, and Lucio is punished by being made to marry a prostitute. Marriage is not a specific punishment or reward; however in this situation it is definitely a punishment.

Celebrity Endorsement In Malaysia Marketing Essay

Celebrity Endorsement In Malaysia Marketing Essay Advertising started to play an active role in advertising when it came to the development of society in the economy in the early 1930s. Celebrities acted as spokesperson, in order to advertise and promote a company products, services or ides. Those celebrities came from the art scene, modelling, sports as well as the entertainment industry (Kambitsis et.al., 2002). When a British actress Lillie Langtry appeared on a package on Pears Soap in 1893, she became the worlds first celebrity endorser. Since radio became commercial in the late 20s and television was introduced in the late 40s, celebrities started doing commercials (Sherman, 2010). Due to this, celebrity endorsement has become one of the most effective tools in attracting consumers. Almost every celebrity all around the world is doing commercials. For examples Jack Benny, an American actor and comedian endorsed Jell-O, a gelatin dessert product in the 30s and 40s, David Beckham with Pepsi, Soon Hye Kyo with Laneige, Ashwarya Rai with LOreal shampoo, Jackie Chan endorses Kaspersky, and many more. In Malaysia, celebrities have also been widely used in advertising. For example, Erra Fazira endorses Lux, Sarimah with Rejoice, Chef Wan with Vesawit and Siti Nurhaliza with Pepsi. This shows that by having celebrities to endorse a product it will not only increase the brand image but also the level of credibility and belief among consumers (Zabid et.al, 2002). Problem Statement Celebrity endorsement has become one of the most employed strategies in promoting a product or a service. This is because celebrities are well-known therefore; they will make the product that is being endorsed more noticeable. Even though this strategy is the most commonly use, there are some companies in Malaysia are still reluctant to use this strategy in promoting its product. Therefore, this research with the title The Effectiveness of Celebrity Endorsement in Malaysia will help the companies by answering questions regarding the topic. They are: What are relationship between advertising and celebrity endorsement? What are the factors that influence the effectiveness of celebrity endorsement? How effective is the implementation of celebrity endorsement in Malaysia? Research Objectives Based on the problem statements stated above, the research objectives are: To review the relationship between advertising and celebrity advertising. To analyze the factors that influences the effectiveness of celebrity endorsement. To evaluate the effectiveness of celebrity endorsement in Malaysia. 2. Literature Review Relationship between Advertising and Celebrity Endorsement Advertising is defined as the promotion of a companys products and services to drive sales and also to communicate changes of new products or services to the customers (Buzzle.com, 2011). Advertising has become one of the essential elements in a business because it does not only help in increasing the sales of the product but also creating and maintaining its image among customers. There are various types of advertising that can be implemented by companies in order to promote its products and services. They are print advertising, outdoor advertising, public service advertising, surrogate advertising, covert advertising, broadcast advertising and celebrity advertising (Buzzle.com, 2011). Print advertising is a type of advertising that uses printing media such as newspapers, newsletters and magazines to convey its message to customers. On the other hand, outdoor advertising communicates its message through promotional display such as highway billboards, transit posters and arena placement (Wisegeek.com, 2011). According to Wisegeek.com (2011), Outdoor Advertising Association of America, Inc. (OAAC) had stated that businesses spent $5.8 billion dollars on outdoor advertising in 2004. Public service advertising is an advertising technique that conveys socially relevant messages regarding important matter and social welfare causes like poverty, and deforestation (Buzzle.com, 2011). Meanwhile, surrogate advertising is defined as the process of duplicating the brand image of one product extensively in order to promote another product of the same brand (Panda, 2005). For example, companies that produce cigarettes or alcohol which are prohibited by law in some country have t o come up with other products of the same brand in order to remind people about their existence in the market (Buzzle.com, 2011). According to Targeting-Marketing.com (2011), covert advertising is presently is the hottest trend in promoting a product. Covert advertising is a type of advertising that incorporated in some entertainment and media channels such as movies, sports and TV shows in order to reach its customers. Some of the examples are the appearance on Nokia N97 in I Gotta Feelin' music video by Black Eyed Peas, and the sponsorship of an America TV show F.R.I.E.N.D.S. by Nescafe. Another type of advertising is broadcast advertising. Broadcast advertising is a type of advertising that uses medium such as television, radio and internet to convey its message to the people. This is the most popular advertising technique because it enables the company to reach a wider audience. On the other hand, celebrity advertising is the use of a celebrity or a public figure for the purpose of selling products or services. According to McCracken (1989), celebrity endorsement is defined as a personality who benefits from public recognition and utilizes this acknowledgment on behalf of a consumer product by endorsing it to the public (McCracken, 1989). In short, a celebrity is someone who is well-known due to his/her achievement especially in areas of entertainment such as films, music, writing, or sport. There are two forms of celebrity advertising; celebrity license and celebrity endorsement (Mistry, 2006). Compared to celebrity license, celebrity endorsement is the most widely used strategy in promoting products and services today. Celebrity endorsement is when celebrities give his/her expert opinion regarding the product, become the spokesperson for a product, or just being associated with a particular product (Seno and Lucas, 2007). However, according to Kamins (1989) celebrity endorsement may also include the non-celebrities such as a typical consumer, a product professional expert, or a company pr esident. Typical consumer endorser is an ordinary person who has no special knowledge regarding the product but has already purchased and used the product beforehand. On the other hand, a product expert is a person or a group that possesses a superior knowledge regarding the product (Zabid et.al., 2002). Celebrity vs. Non-Celebrity Effectiveness According to Seno and Lucas (2007), a research has found that compared to other type of endorsers such as typical consumer and the professional expert, celebrities are the most effective individual to attract customers. In contrast, Tom et.al (1992) said that non-celebrities endorsers are more effective compared to celebrity endorsers. This is because with non-celebrity endorsers, it enables the company to control and create the characters that is appropriate for the product and the target audience. Besides that, these characters are not allowed to endorse any other product. On the other hand, celebrity endorsers had already created their own characters therefore; the company is unable to control them. Differences were found in the cognitive responses. However, there is no statistically significant difference in attitudes towards advertising and the intention of purchasing the endorsed product in the celebrity and non-celebrity endorsement (Mehta 1994). Factors that affect the Effectiveness of Celebrity Endorsement There are number of factors that influence the effectiveness of celebrity endorsement. Examples of the factors are celebrity performance, celebrity attractiveness, celebrity credibility, celebrity information, multiple endorsements, celebrity popularity, celebrity availability, celebrity-product match, and many more. However, in this research only some of these factors will be discussed. Celebrity Performance In the context of this research, celebrity performance refers to the achievement of the celebrity in their chosen profession. This could refer to the success of the celebrity in music or movies, the performance level of athlete in sports and many more. When a celebrity fails to perform in acceptably by consumers, the effectiveness of the endorsement tends to decline (Agrawal and Kamakura, 1995). In contrast, if the celebrity performance is increasing, the effectiveness of the endorsement will also increase. Celebrity Information Since there is always a pairing between the brand and the celebrity established by consumers, negative information regarding the celebrity may affect the brand negatively (Erdogan and Baker, 2000). For example, Tiger Wood is always known as the endorser of Nike. However, due to a series of news report about his personal life, Nike lost over four percent of its aggregate market value (Knittel and Stango, 2009). This shows that a negative perception about a celebrity will decrease the level of the effectiveness of the endorsement. Hence, it will lead to a loss for the company. Celebrity Attractiveness Chao et.al (2005) has stated that celebrity attractiveness in one of the factor that can determine the successfulness of celebrity endorsement. According to Kahle and Homer (1985), physically attractive endorsers are generally viewed and more preferable by consumers compared to the less attractive endorsers. Hence, by having attractive celebrity endorsers, it will increase the effectiveness of the celebrity endorsement. For example, when Laneige decided to change its endorser from Jeon Ji Hyun to a prettier and famous Korean actress, awareness of the existence of the brand starts to increase among consumers. This leads to an increase in sales of the product (Amore Pacific Corporation, 2009). Celebrity Credibility The most important aspect in celebrity endorsement is credibility. According to Miciak and Shanklin (1994), a research made among 43 advertisement agencies and companies, it is believed that the most important scope of credibility are trustworthiness and the expertise of the celebrity with the product that is being endorsed. For example, with the credibility of Amitabh Bachchans, Cadburys business which was declining due to the controversy has been revived and back on track (Taleja, 2010). Multiple Endorsements There are two cases of multiple endorsements that are always been debated. They are 1) a single brand hiring multiple celebrities and 2) a single celebrity endorsing multiple brands. For example, Britney Spears, consumers may remember her as Pepsis endorser but they might not remember her as McDonalds or Toyota Vioss endorser in 2000. Another example of multiple endorsements is Clear for Men uses Christiano Ronaldo and Rain as endorsers. Celebrity-Product Match The celebrity-product match/fit is also known as the match-up hypothesis. It refers to the synchronization of the match between the celebrity endorser and the product that is being endorsed (Till and Busler, 2000). According to Friedman et.al (1978), Erdogan and Baker (2000), and Till and Busler (2000), celebrity-product fit is the key function of the effectiveness of celebrity endorsement. This is because with the right celebrity with the right personality, the message can be convey to the consumers effectively. For example, Pepsis target market is the youth. Therefore, by sponsoring Michael Jackson World concert in 1993, Pepsi is able to reach its target market easily. Research Methodology 3.1 Theoretical Framework Figure 1: Factors that Influences the Effectiveness of Celebrity Endorsement 3.2 Path Analysis The main purpose of this research is to analyze the factors the effectiveness of celebrity endorsement as well as to evaluate the effectiveness of celebrity endorsement in Malaysia. From the literature review above, it is found that there are 6 main factors that influence the effectiveness of implementing celebrity endorsement strategy to attract customers. By understanding these factors, the effectiveness can be identified. Hence, the effectiveness of the implementation of this strategy Malaysia can be investigated. 3.3 Research Design 3.4 Data Collection Data is the most crucial element needed in making a research. This is because without the presence of relevant data, the objectives and purpose of a research cannot be met easily. There are two types of data; primary data and secondary data. Primary data is the original or first-hand material that has not been interpreted by anyone before. It can be further divided into two categories; qualitative data and quantitative data. Qualitative data is described as data that can be categorized according to its characteristics such as gender and nationality. On the other hand, quantitative data (also known as numerical data) are data that can be measured on a numerical scale. Secondary data is the information collected from other resources such as books, journals, review articles, and newspaper which is related to the research.   For this research, primary data can be obtained through questionnaires, focus group or observation. Questionnaire is a set of questions given to respondents in order to get data which is related to the research topic. On the other hand, focus group is a form of  qualitative research  in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging (Henderson, 2009). Meanwhile, observation refers to a technique in which the behaviour of research subjects is watched and recorded without any direct contact.The most effective primary research for this study is questionnaire. This is because questionnaires enable researcher to obtain data from the target group efficiently. In the questionnaire, the questions are designed as open ended questions and close ended questions. Open ended questions are questions that required the respondents to attach their opinion towards the question. Meanwhile, the close ended questions required the respondents to choose, or rate the questions accordingly. For this topic, both questions are suggested to be asked in the questionnaire. By having these two types of questions in this questionnaire, it enables researcher to collect information containing both qualitative and quantitative data. However, there is no primary research has been done by the researcher yet. Therefore, no primary data are available. For secondary research, data are obtained from journals, books, and website published by others. In developing this research, number of journals, articles, books and websites has been referred. However, only some of them are used in developing this research. 3.5 Sample This research focuses on the sampling group of young adult and adult from the age of 18 to 35 years old. This range has been chosen because they are the group of people who always make their own decision on purchasing a product or service. Besides that, this range is chosen because they are the group of people who are always be influenced by the celebrities. By having them as the target segment, research can be done easily and effectively. 3.6 Measures In this research, the measurement scales that are selected are the likert scale and the nominal scale. According to Proctor (2003), nominal scale enables an object to be placed in one and only one of a set of mutually exclusive classes with no implied ordering such as gender; male or female. On the other hand, likert scale is a scaling method that describes the quantitative value to qualitative data in order to make it amenable to statistical analysis such as strongly agree, agree, neutral, disagree and strongly disagree (BusinessDictionary.com, 2011). For this research,  the nominal scale is used to measure the age and gender of the targeted respondents and the likert scale is used to measure the consumers perception towards celebrity endorsement. 3.7 Limitation Due to the nature of this research, it has to be said that the research could have been done more accurately if more resources for example text book could be obtain to support the research. This research title is very limited in text book provided in KBU College Library but there are more in the Emerald Insight website. In order to obtain quality journals from there, users are recommended to pay the membership fee online. However, KBU does offer student the access to Emerald Insight website because the college had already paid the fee, but students are allowed to access to the website within the college premises. Furthermore, this research only used secondary data collection. Most of the secondary data come from other authors opinion gain from their findings. So, the opinions from other authors do not mean they are aligned with the entire populations opinions in this world. Due to this problem, the accuracy of this research had reduced. Besides that, due to the limited time, no primary research has been done. Hence, all information available in this research does not meet the purpose of this research which is to study the effectiveness of celebrity endorsement in Malaysia. Ethical Consideration Before conducting the research, a researcher has to make sure that the research topic, objectives and benefits are clearly explain to avoid the deception on the research. Besides that, all the information given by the respondents such as name, age, contact number and home address are private and confidential. Hence they must be protected and cannot be reveled or sold elsewhere. Respondents are also allowed to not to provide their details or information before answering the questions to protect their privacy if forced. Time scale

Early English Law Essay

Early English law sought not only to deter crime and immoral behaviour but to exert social control, particularly over the lesser mortals, nothing changes. Crimes committed in early England are not much different to the crimes committed today, although the punishments given are very different. Our methods today for punishment no longer use barbaric methods such as hanging, stoning, burning, drowning, decapitation and the breaking of the neck for serious crimes nor do we amputate , blind, scalp and brand for the lesser crimes committed. Instead we send offenders to prison for the serious crimes and fine/community service for the lesser crimes committed. Abduction, murder, rape, robbery, damage to property and assault are still punishable today but adultery and slaves are no longer offences due to society changes. To exert social control early English law stated â€Å"any person who tried to escape pursuit or to act in self-defence could be cut down irrespective of the magnitude of the suspected offence or the age or sex of the suspected offender† this can be said for today if a suspect were to run from a crime. In Aethelbert’s codes that all men were not equal before the law, and even less so in the case of women does not extend to today as far as the law is today, all men and women are equal regardless of colour, race, age or gender. Early English law did not have prisons and fines were determined by social status, the higher up the person was the less they had to pay. The king did not have the expense in maintaining prisons as as far as he was concerned compensation rather than incarceration was eminently satisfactory method of dealing with crime. Substantial proportion of fines and confiscations were claimed by him, crime did pay as far as the crown was concerned. Today, fines could not be considered for crimes such as rape and murder. Another method of early English law social control was that of hanging, stoning, burning, drowning, decapitation and the breaking of the neck these would be done in public and people would come to watch the executions. Also, mutilation of limbs carried scars and offenders would have to live with this for the rest of their lives. This helped to exert social control as the executions and mutilations would act as a deterrent in that no one would want this to happen to them. None of these methods are done today. It is clear to see that there are no real comparisons to early English law and the law today. Today we have prisons and use fines to exert social control. We no longer use barbaric methods to enforce the law. Sentencing, fines and community service today should be enough to discourage from people offending although in all societies offences do happen as they did back in early England but today we tend to help the offenders by counselling, fining and giving back to the community as in community services, whereas early England the punishments were grotesque. Death, mutilation and maiming were acceptable methods of punishments and social control.

Learning Experiences Essay

A fear of something may begin as an involuntary response that is then reinforced through experience. Fears that arise out of experience may be based an isolated event, or a recurring event that reinforces the behavior. This experience which causes the fear can be analyzed through classical conditioning, operant conditioning, and cognitive-social learning. For example, an individual with a fear of dogs may have had a natural fear without any negative experience which then may be reinforced through actual negative situations. There may not be an explanation of why this fear develops just as a person may have distaste for certain foods, types of music, or specific hobbies, however circumstances may reinforce the fear that commenced without a definitive cause. Someone may have a fear but the fear may not necessarily be one that exists long term when reinforced with positive reinforcements it can be diminished or not so debilitating. This paper will discuss a particular individual, or sub ject, and her experiences which led to intense fear of dogs, that then diminished as a result of a long periods of positivity in her interactions with dogs. Classical Conditioning â€Å"Classical conditioning helps explain such diverse phenomena as crying at the sight of a bride walking down the aisle, fearing the dark, and falling in love.† In other words, having a particular experience or series of experiences brings about a permanent change in behavior. The subject as a child had a natural fear of dogs which could be be attributed to lack of interaction, and feeling intimidated by their size, which formed a feeling of danger. Another unconditional stimulus to reinforce this fear is that dogs bark, and their behavior can be unpredictable, which can instill a sense of fear and danger. These natural fears became conditioned through reinforcement from the subject’s parents to be cautious around barking dogs in an attempt to protect her from possible harm by an unfamiliar dog. This reinforced barking to be a sign of aggression. Therefore the subject associated barking with dogs being aggressive causing fear and anxiety also known as a conditioned r esponse. Operant Conditioning â€Å"Operant Conditioning is learning in which a voluntary response is strengthened or weakened, depending on its favorable or un-favorable consequences.† The fear was a negative reinforcer on two occasions when the subject witnessed dogs biting others, and the attacks were un-provoked. Both of these dogs barked before the incidents occurred. Although the fear was reinforced through these negative situations, years later the subject was continuously exposed to dogs and was able to develop a better understanding of their behaviors and interactions with humans. These positive interactions alleviated most of the anxiety and debilitating fear she once experienced in the presence of dogs. Through continued interactions the subject was able to better understand the reactions of the dogs were reasonable in response to the particular circumstances the dogs perceived based upon their natural instinct to protect. Over time a better understanding of a dogs aggression and the subject realized that not all dogs bite in all situations. Cognitive Social Learning â€Å"Cognitive Social Learning is an approach to the study of learning that focuses on the thought processes that underlie learning.† The subject overtime learned that most dogs are not taught to be aggressive because she was constantly put in situations to be around them without negative results. She learned to overcome her fear because she mimicked interactions that were previously seen earlier in life. Her dogs show her affection. She learned that barking can be a reaction to many things and does not signify aggression or danger. Conclusion Fear can be can overtime can be diminished by positive reinforcements. The subject now owns five large breed dogs. She is shown affection and loves her dogs. Although her fear is not completely gone, it is manageable and is no longer a phobia. Her fear was debilitating in early years.

Attitude Toward Writing Essay Example

Attitude Toward Writing Essay Example Attitude Toward Writing Essay Attitude Toward Writing Essay Attitude Toward Writing BY ne1416 According to Lou Holtz Ability is what youre capable of doing. Motivation determines what you do. Attitude determines how well you do it. I dread writing, whether it is academic or not. Whenever I pick up a pen to starts writing something, I get queasy. For example, the worst punishment someone can ever give me is a writing assignment. It has been like that ever since I learned how to write. The three main reasons I hate writing is because it has been a challenge for me, I lack confidence in y own potential, and I find it very hard to express my thoughts on paper. The first reason why I dislike writing is because it has always been a challenge for me. I remember back in ninth grade, my English teacher assigned us an essay about smoking. That day, I went home, sat on my bed, chewed on my pen cap, and started writing. I finished in one day, an essay that I had a week to complete. When the due date came, I was very nervous because I though my teacher was not going to like the essay, and I was right. She said that my essay made her want to start smoking, and that I will never make it out in the real world with writing skills like that. She crushed me. Unlike most people, I did not cry but from that day forward, I truly believed that I am a horrible writer. The second reason why I dislike wring is because I have a lack of confidence in my own potential. Although I have great knowledge of what I am supposed to talk about, but there is this voice in the back of my mind that making me doubt myself. For example, the voice is telling me to gives up. I second guess myself after every word. I gets afraid of making grammar mistakes and I lose all hope in writing a successful paper. Finally, the third reason why I am not a fan of writing is that I find it difficult to express my thoughts on paper. For example, writing takes a lot of thinking process. As a result it gets very hard for me to get my point across. I would start writing and before I know it my mind is traveling to a new place where the topic in focus is everything but the assigned topic. Furthermore, I get frustrated asily when I cannot get back to my original ideas and finish what I had started. Nonetheless, I am still not a fan of writing and it is because it has always been a challenge for me. I have a lack of confidence in my own potential, and I find it difficult to express my thoughts on paper. I come to understand that having a positive attitude is key to be successful in life. I also understand how important it is to be able to write effectively in the medical field. By have a great English teacher as Mrs. Martin, so I think that I can overcome these problem.

French Trains Vocabulary - Prendre le Train En France

French Trains Vocabulary - Prendre le Train En France Taking the train is a fast, often comfortable and relatively cheap way to travel in France. Yes, there are strikes, but not all the time, and all in all, taking the train is quite reliable. I will be writing several lessons on this subject: tips to feel prepared when you travel by train, easy learn French in context story with English/French side by side translations  and even a useful questions and answers lessons. So make sure you subscribe to my newsletter to get informed of new releases. Un voyageur – a travelerLa gare – the station (watch out for the pronunciation – gAr, not gayr which is â€Å"la guerre: war)Un billet – a ticketUn guichet – a boothUne salle d’attente – waiting areaUn panneau d’information – information displayLe dà ©part – departureL’arrivà ©e - arrivalsLa seconde classe, la premià ¨re classe – 2nd  and 1st  classUn aller simple – one wayUn aller-retour – round tripUne place (assise) – a seatUne place duo – 2 seats next to each otherUn carrà © – 4 seats, separated in 2 rows facing each otherUne rà ©servation – bookingVoyager dans le sens du train – to be facing towards where the train is goingUn billet remboursable – refundable ticketUn billet à ©changeable – exchangeable ticketUn train direct – direct trainUne correspondance – transferUn changement – transferLe quai †“ the platformLe passage souterrain – the underground passLe rail, la voie – the track (rail is pronounced like rye in English)La voiture, le wagon (v sound) – the carLe bar – the snack carUn contrà ´leur – a controller Follow these links for more of my taking the train in France related articles: -  Master Train Announcements in French-  Lets Take the Train Together - Bilingual French English Story

Are human beings capable of acting from a concern for others that is Essay

Are human beings capable of acting from a concern for others that is not derived from a concern for their own welfare - Essay Example gates various questions for example, the best ways for individuals to live in society, the best ways to conduct businesses using the business ethics and the actions that are considered wrong or right in certain circumstances. Ethics strives to provide the answers for the complex questions regarding human morality by elaborating concepts like evil and good, wrong and right, vice and virtue, and crime and justice. Business ethics is a type of applied ethics that is used to scrutinise the ethical principles and ethical issues that come up in the business environment. Business ethics is defined as the study of the proper practices and policies in businesses in regards to the potential controversial issues for instance insider trading, corporate governance, discrimination, fiduciary responsibilities, and corporate social responsibility.3 The business ethics are developed in enterprises so that a particular level of trust is enhanced among the employees, consumers, and other market participants that promote the business and the general economy of the States. This essay is going to discuss if human beings are capable of acting from a concern for others that is not derived from a concern for their own welfare, from the angle of ethics and economics point of view. Meta ethics seeks to comprehend the nature of the ethical statements, properties, judgements and attitudes. Meta ethics addresses queries such as the goodness in individuals and how people can differentiate between the good and bad, therefore seeking to recognize the nature of diverse ethical evaluations and properties. Human beings are capable of acting from a concern for others that are not derived from a concern for their own welfare depending with how they were brought during their childhood and what they learnt from school, religious places the surrounding environment regarding what is right and wrong. Individuals whose goal is to improve and attract more customers to their businesses act with concern for

Outline the main features of ethnographic research and discuss when Assignment

Outline the main features of ethnographic research and discuss when and how it might be used - Assignment Example These are naturalism, understanding and discovery. Naturalism is the view that social research should capture the human beings in their natural environment directly. Understanding conveys that human beings do not give out fixed responses each time and each response has to be understood individually. Lastly, ethnographic research is defined as being inductive or discovery-based, rather than merely testing hypothesis. According to ethnography, cultural understandings need to be identified for research interest. An ethnographic study can overestimate the role of cultural perceptions or underestimate the role of objective forces. Ethnography can identify the relevant community of interest though often this isn’t easy. Factors like community, formal organization, informal group, and individual-level perceptions may affect the subject of study. An ethnographic focus may overestimate the role of community culture and underestimate the casual role of individual psychological or of sub-community forces. It is also believed that the researcher has complete knowledge of the subject under study including the language and customs of the population. In this case, the researcher may get influenced by his or her own culture during the